style
Starter Kit
The one that gives you everything you need to get started on wearing your hair curly.
- Regular price
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£78.40 - Regular price
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£98.00 - Sale price
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£78.40
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FREE UK DELIVERY | FREE 30-DAY RETURNS
WHAT IT DOES
- Everything you need to start wearing your hair curly
- Leaves the scalp feeling clean without making the hair feel stripped
- Extreme slip for easy brushing under the shower
- Defines curls and prevents frizz
- Protects your style from rain, humidity and hot weather
- Protects from heat damage
- No flakes or stickiness
WHO IS IT FOR
All types of curls, waves and coils
WHAT NO ONE TELLS YOU
You don't need a 10-step curly hair routine when you're just getting started. Of course, each product has its function and place, but when you're at the beginning you're going to see much better results if you focus on nailing the basics.
ACCESSIBILITY
The bottles have braille on pack to help identify them if you are visually impaired. The Gentle Shampoo has the letters SHP, the Detangling Conditioner has the letter CON, and the All Weather Styling Gel has the letters G-E-L.
SHIPPING
We ship internationally! Make sure you select the correct Country from the drop-down menu before placing your products in the cart.
US, Canadian and Mexican orders are fulfilled from our US-based warehouse.
UK and other international orders will be shipped from our UK-based warehouse.
International orders outside of UK, US or EU may be subject to taxes, fees, levies or other charges due to local laws or customs rules.
Please read more about our shipping policy here.
Tootilab Results
What do our Active Ingredients do?
Medium Hold
Frizz Control
Protection
Moisture
Balance
Soothe
This bio-based styling polymer is extracted from non-GMO corn, and it provides medium hold, definition and curl retention, helping your style last for days
This plant-based styling compound is derived from guar beans, and it has unique properties that help protect the hair from frizz in any weather - humidity, rain and even dry climates
This active blend of 3 types of sugars with different molecular weights (hyaluronic acid, mushroom-derived α-glucan & fructose) protects from humidity and heat damage
Developed from a blend of blackberry and coconut, this advanced complex replenishes the hair’s lipid content, smoothing and moisturising the strands while making it easier to detangle
This prebiotic active ingredient derived from chicory root helps nurture the good bacteria on the scalp to support and maintain the balance of its microbiome
Extracted from plant-based sugars, this active ingredient provides deep moisture to the hair and scalp, while helping soothe and restore its natural barrier
Full Ingredient List
GENTLE SHAMPOO: Water (Aqua), Cocamidopropyl Betaine, Lauryl Glucoside, Glycerin, Sodium Methyl Cocoyl Taurate, Aloe Barbadensis Leaf Juice Powder, Caprylyl/Capryl Glucoside, Sodium Lauroyl Sarcosinate, Sodium Cocoamphoacetate, Inulin, Fragrance (Parfum), Benzyl Alcohol, Polyquaternium-7, Potassium Sorbate, Saccharide Isomerate, Argan Oil Glycereth-8 Esters, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Chloride, Alpha-Glucan Oligosaccharide, Trisodium Ethylenediamine Disuccinate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Sodium Citrate, Hexyl Cinnamal.
DETANGLING CONDITIONER: Water (Aqua), Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Propylene Glycol, Polyglyceryl-4 Caprate, Hydroxyethylcellulose, Cetrimonium Chloride, Inulin, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-37, Polyquaternium-11, Saccharide Isomerate, Citric Acid, Sodium Benzoate, Cocos Nucifera (Coconut) Seed Butter, Alpha-Glucan Oligosaccharide, Laureth-2, Ribes Nigrum (Black Currant) Seed Oil, Trisodium Ethylenediamine Disuccinate, Niacinamide, Panthenol, Pentylene Glycol, Sodium Citrate, Ethylhexylglycerin, Hexyl Cinnamal.
ALL WEATHER STYLING GEL: Water (Aqua), Hydrolyzed Corn Starch, Glycerin, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Citric Acid, Phenoxyethanol, Benzyl Alcohol, Fragrance (Parfum), Fructose, Hydroxyacetophenone, Sodium Hydroxide, Trisodium Ethylenediamine Disuccinate, Polyglyceryl-4 Caprate, Ethylhexylglycerin, Pentylene Glycol, Salicylic Acid, Sodium Citrate, Sodium Hyaluronate, Polyporus Umbellatus (Mushroom) Extract, Pogostemon Cablin Oil, Tetramethyl Acetyloctahydronaphthalenes, Hexyl Cinnamal, Limonene, Linalyl Acetate, Juniperus Virginiana Oil, Citrus Aurantium Peel Oil, Alpha-isomethyl Ionone, Linalool.
No marketing BS
Everything in our formulas is at an active level, scientifically proven to give you results!.
Simple Instructions
Use on soaking wet hair. Smooth it on your curls until they are evenly coated. A little goes a long way. Start with a dime-size and add more if needed, until the hair feels a little slimy. Gently scrunch to help curls spring up, then diffuse or air dry. After the hair is fully dry, scrunch again to break the crunchy cast and reveal soft, bouncy and defined results.
Signature Fragrance
Crafted by one of the world's best perfume houses, our fresh gender-neutral scent contains a patented calming fragrance technology scientifically proven to lift your mood.
Head notes: Lemon, Waterlily
Heart notes: Clary Sage, Marine
Base notes: Cedarwood, Abelmosk Seed, Amber
Full Fragrance Ingredient List
Our fragrance contains a blend of safe natural and synthetic materials to provide the best sensorial experience.
Ethylene Brassylate, 1-(1,2,3,4,5,6,7,8-Octahydro-2,3,8,8-Tetramethyl-2-Naphthalenyl)Ethanone*, Hexyl Cinnamic Aldehyde*, Triethyl Citrate*, Methyl Dihydrojasmonate, Cedrol Methyl Ether*, Dipropylene Glycol, Phenoxyethyl Isobutyrate/2, Virginian Cedarwood (Juniperus Virginiana) Oil**, Linalyl Acetate, Methyl Ionone, Orange Oil**, Linalool, Lemon Oil Terpenes**, Grapefruit Oil**, Clary Sage Oil**, Hexenol/Cis-3, Methylbenzyl Acetate/Alpha, Lime Oil Distilled**, Hexenyl Methyl Carbonate/Cis-3, Dimethyl Benzyl Carbinyl Butyrate, Decalactone/Gamma*, Dihydro-1,1,2,3,3-Pentamethyl-4(5H)-Indanone/6,7, Trimethyl-Alpha-Propylcyclohexanepropanol/2,2,6*, Tetrahydro-2-Isobutyl-4-Methylpyran-4-ol, Methyl-5-Cyclopentadecen-1-One/3, Dodecahydro-3a,6,6,9a-Tetramethylnaphtho[2,1-b]Furan*, Nonalactone/Gamma, Citral, Ginger Extract**, Heptamethyl Decahydroindenofuran, Methyl-3-Heptanone Oxime/5, (E)-1-(2,6,6-Trimethyl-2-Cyclohexen-1-Yl)-2-Buten-1-One, Patchouli Oil**, Citronellyl Acetate, Oxacycloheptadec-10-En-2-One*, Terpineol*, Mandarin Oil**, 1-(2,6,6-Trimethylcyclohexa-1,3-Dienyl)-2-Buten-1-One, Lemon Oil**, Dimethyl-3-Cyclohexen-1-Carboxaldehyde/2,4, Decenal/Trans-4, Ethyl Butyrate, Cymene/Para*, Pinene/Beta**, Dodecanol/1, Hexanol/1, (Z)-Hex-3-Enyl Acetate, Octanol/1, Hexyl Butyrate.
*naturally derived
**natural
Sustainable Packaging
Bottle
Label
Cap
Fully recyclable and made of 100% recycled ocean bound plastic collected by the Prevented Ocean Plastic™ programme. They work with bottle collectors in areas where the coastline is at risk of ocean plastic pollution, to give waste a value and create economic benefits for individuals and local communities.
Easily recyclable with the bottle without needing to peel it off first. It's upcycled from 99% bio-based byproducts that would otherwise go to waste, such as used cooking oil. The production process of this material uses 85% less energy than traditional labels and 9% less CO2.
Unfortunately, our caps are not that special. Our suppliers are working on making them with ocean bound plastic as well, but the technology is not quite there yet, so we had a little setback. For now, they are made with virgin PP plastic, but they are still fully recyclable. Watch this space!
FAQs
Is this safe for colour-treated hair?
Yes, this shampoo contains very gentle cleansers and has a low pH, so it's safe to use on colour-treated hair.
Can I wash my hair just with the conditioner without the shampoo?
Short answer: no. Shampooing your hair is CRUCIAL for its long-term wellbeing. Ignore what social media trends are telling you, and make sure you're washing your hair regularly!
Is this a clarifying shampoo?
No. This is a moisturising, all-purpose shampoo. We still recommend clarifying your scalp every 4-5 washes to really make sure you get rid of all buildup.
Can I leave the conditioner in, without rinsing it out?
No. Rinse-out products have ingredients concentrations that follow this specific purpose. We cannot guarantee the product's effect if used differently than the guidelines. If you're looking for a leave-in conditioner, check out our Soft Leave-in Cream!
Will the gel make my hair crunchy?
Yes, but that's what you need! Crunch is CRUCIAL for curl definition. It's what sets the curls in place and gives you a style that lasts for multiple days. But don't worry, it's only temporary. Once your hair is fully dry, you just need to gently scrunch it to release the cast and reveal soft, bouncy curls.
How much gel should I use?
It can depend on many variables - particularly your hair density and its length. We always recommend to start with a dime size per section, and add more as you go until you feel that your hair is a bit slimy. That's when you know you've applied enough!
Is it better on wet or damp hair?
We always recommend applying all your leave-in products on soaking wet hair. The water helps spread them more evenly so you'll get a more consistent result without over-applying.
I have sensory overload, can I use these?
Of course! If slimy textures give you discomfort, there are a few tips to mitigate it.
- apply the product using gloves
- keep a robe on during application and until your hair is dry, so it never touches your back
- prefer diffusing to air drying, so the sensation will disappear a lot quicker
Does it contain Sulfates, Silicones or Parabens?
No, this product doesn't contain any sulfates, silicones or parabens.
Is it Curly Girl Friendly?
Yes, all our products can be used if you follow the Curly Girl Method.
What's the pH of these products?
Gentle Shampoo: pH range of 4.5-5.3
Detangling Conditioner: pH range of 3.5-4.5
All Weather Styling Gel: pH range of 5.0-6.5