Discover science-based curl products that deliver results from the very first wash.
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All Weather Styling GelAll Weather Styling Gel- Regular price
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£13.00 £34.00 - Regular price
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£13.00 - Sale price
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£13.00 £34.00
4.3 / 5.0
(75) 75 total reviews
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Detangling ConditionerDetangling Conditioner- Regular price
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£13.00 £32.00 - Regular price
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£13.00 - Sale price
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£13.00 £32.00
4.4 / 5.0
(14) 14 total reviews
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Gentle ShampooGentle Shampoo- Regular price
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£13.00 £32.00 - Regular price
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£13.00 - Sale price
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£13.00 £32.00
4.1 / 5.0
(8) 8 total reviews
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Soft Leave-in CreamSoft Leave-in Cream- Regular price
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£13.00 £34.00 - Regular price
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£13.00 - Sale price
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£13.00 £34.00
4.5 / 5.0
(21) 21 total reviews
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Formulated to really work on all curl types
We're not just saying that to tick a diversity box. We test everything with experts of all textures and curl patterns.


No Marketing BS
Our formulas only contain functional and active ingredients that are scientifically proven to provide results.
SHOP ACCESSORIES
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Curl Defining BrushCurl Defining Brush- Regular price
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£21.00 - Regular price
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- Sale price
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£21.00
5.0 / 5.0
(5) 5 total reviews
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Detangling BrushDetangling Brush- Regular price
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£30.00 - Regular price
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£0.00 - Sale price
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£30.00
3.5 / 5.0
(2) 2 total reviews
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XL Silk ScrunchieXL Silk Scrunchie- Regular price
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£19.00 - Regular price
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£19.00 - Sale price
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£19.00
5.0 / 5.0
(1) 1 total reviews
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first time wearing your hair curly?
We're here to help!
Our Curly Hair Bootcamp is a series of super simple videos that will transform your hair in just one wash.




Yes, it works on men too
We've picked a fresh, gender-neutral fragrance that has received amazing feedback from all genders.




packaging
Sustainability
WASTE-REDUCTION
Sustainability
formulas
Sustainability
operations
Sustainability






Made by curls, for curls
We're a team of curly-haired people who know what it means to grow up hating your natural texture because you have no idea what to do with it.
Your hair could look like this 👇




Let customers speak for us
from 1138 reviewsI honestly can't believe what this combination did for my hair. This kit is the sum total of my routine now. It's so simple! so easy! and it brought my curls BACK after years of heat damage and over moisturising curl creams. Oh and when it says 'all weather gel' it MEANS it I've never had such long lasting result. I finally have hair confidence and it's all thanks to Tootilab. I also really appreciate the free tutorials and curly boot camp they helped me find what styling techniques worked for my hair too! Honestly please never change this I’ll buy it for YEARS!
Ive think im on my 4th repurchase. This shampoo gives me the best curl results !
I have over the years tried so many products, but soft leave in cream and styling gel by Tootlab is doing everything and more, no longer buying 5 products to do a job that 2 can.l love the results and soft manageable curls that feels great on the 2nd 3rd and 4th day sometimes l will gently damp and get an extra couple of days. Very happy thanks
I use the shampoo, conditioner and this curl gel on my hair and have to say it’s the best!
First time in using the shampoo and conditioner, I'm a regular user of your styling products. My hair felt clean but not stripped, and very little frizz I will be reordering
This is sich a great product, possibly the best gel I've tried. It works great as a one and done, it holds up really well in humidity and refreshes so easily. It actually got me to day 5 curls which no other product has managed to do! I ordered the trial size to start with and have now ordered the full size, I absolutely love this product!
Work great in the Houston heat and humidity.
I have ordered these products many times over the last 2 years, there's no going back, they're the best!
This is the best hair gel my daughter and I have tried. We just love it. It works perfectly for both of us, even though we have completely different hair types. We can’t wait to try the new strong hold gel😁 Thank you!
Ho iniziato a usarlo l'anno scorso e... semplicemente dà il risultato migliore che abbia mai provato! Ottima tenuta e giusta idratazione anche quando lo uso da solo: soddisfa la promessa di essere un prodotto che basta da solo a fare un ottimo styling! Quindi ne ho una scorta... :D
I totally love it! I find that it non only really creates beautiful curls, but also helps keeping frizz in control! I really like the results! :)
Did exactly what I needed to do - bouncy curls that soft to the touch!! So excited to have defined curls again!!
This is an amazing product! I have struggled to find a gel that provides good curl definition and staying power, but isn't too much for my fine hair to handle. I've had really good results since I have been using this gel.
I was sceptical but the gel is amazing, holds beautifully, hair is super soft and shiny! I have just bought the full size after trialling with the travel size. It’s a bit expensive and I hope the price will come down, but the gel is really wonderful
Best gel ive tried. Givea good hold with a aoft finish.

