Discover science-based curl products that deliver results from the very first wash.
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All Weather Styling GelAll Weather Styling Gel- Regular price
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£13.00 £34.00 - Regular price
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£13.00 - Sale price
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£13.00 £34.00
4.42 / 5.0
(514) 514 total reviews
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Detangling ConditionerDetangling Conditioner- Regular price
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£13.00 £32.00 - Regular price
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£13.00 - Sale price
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£13.00 £32.00
4.46 / 5.0
(68) 68 total reviews
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Gentle ShampooGentle Shampoo- Regular price
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£13.00 £32.00 - Regular price
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£13.00 - Sale price
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£13.00 £32.00
4.7 / 5.0
(69) 69 total reviews
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Soft Leave-in CreamSoft Leave-in Cream- Regular price
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£13.00 £34.00 - Regular price
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£13.00 - Sale price
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£13.00 £34.00
4.57 / 5.0
(136) 136 total reviews
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Formulated to really work on all curl types
We're not just saying that to tick a diversity box. We test everything with experts of all textures and curl patterns.


No Marketing BS
Our formulas only contain functional and active ingredients that are scientifically proven to provide results.
SHOP ACCESSORIES
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Curl Defining BrushCurl Defining Brush- Regular price
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£21.00 - Regular price
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- Sale price
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£21.00
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Detangling BrushDetangling Brush- Regular price
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£30.00 - Regular price
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£0.00 - Sale price
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£30.00
4.67 / 5.0
(9) 9 total reviews
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XL Silk ScrunchieXL Silk Scrunchie- Regular price
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£19.00 - Regular price
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£19.00 - Sale price
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£19.00
5.0 / 5.0
(1) 1 total reviews
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first time wearing your hair curly?
We're here to help!
Our Curly Hair Bootcamp is a series of super simple videos that will transform your hair in just one wash.




Yes, it works on men too
We've picked a fresh, gender-neutral fragrance that has received amazing feedback from all genders.




packaging
Sustainability
WASTE-REDUCTION
Sustainability
formulas
Sustainability
operations
Sustainability






Made by curls, for curls
We're a team of curly-haired people who know what it means to grow up hating your natural texture because you have no idea what to do with it.
Your hair could look like this 👇




Let customers speak for us
from 921 reviewsI’d tried various curly products from different companies with all different price ranges but they all just left my hair feeling heavy and greasy. I saw an advert on social media for Tootilab and initially wasn’t sure ( i’ve been duped by social media ads before!). But i thought i would give my curly hair journey one last go before giving up and getting the straighteners back out! I bought the travel size set just in case it didn’t work. But wow!!!! My curls love Tootilab! They’re not heavy or greasy, they bouncy and full of life. They also don’t go frizzy in bad weather. Well well worth the money
Firstly I never write reviews, this style bundle changed that! Love love love it! Easy to use, no fuss, plus I’ve had so many compliments on my curls since using this. I’ve tried 100’s of curly products over the years, but I’ve finally found the one!!
Nice conditioner with wonderful slip. My brush glides right through my hair right after application. Nice scent - very mild.
I love this shampoo. It smells nice and feels nice on the scalp. Cleanses well. Pairs great with the matching conditioner or with any conditioner.
I love this conditioner. It really helps to keep the frizz away.
Great products. Kind to my hair. CG friendly and they work!
I was in shock at how good my hair looked with just this one product. I didn’t put any leave in conditioner or anything prior to. It is so easy to apply and you only need a little bit for it to work. So happy with this.
Great curl structure that lasts for days without frizz, and without any crunchiness or tackiness!
I have tried a lot of curly products, but something was just always not right. The creams were always too heavy or they left a weird greasy residue after. I was very impressed with Tootilab leave in cream! It is a very light silk-like cream and has a light pleasant smell! You really do only need a little drop for sections of your hair. A little goes a long way! What I love is that my hair didn’t feel crunchy or greasy or weighed down after using the cream. The complete opposite actually, it felt fluffy and light and soft! I watched Gaia’s tutorial videos and I learned that I was doing a few things wrong, so I am very thankful for those personable and helpful videos because now I feel that I’m doing right by my hair. I also purchased to gel and shampoo and conditioner! I am proud to support this brand and everything is stands for. I will be a longtime customer and recommend this brand to all curly friends. I truly appreciate the heart and soul that you can tell goes into this brand. Thank you for creating something clean, healthy, and straight forward for curly people everywhere! Your dedication does not go unnoticed. Thank you!
I’ve tried so many brands since I started my curly hair journey tootilab was the best gel I ever used 10:10
I love these products. The shampoo cleans thoroughly, the conditioner gives a lot of slip, the leave in and gel give my hair curl and bounce all while scenting my hair with the best scent out there. I definitely recommend Tootilab to all curly haired girls.
I love this don’t use anything else
I didn't think it was possible but this product has allowed me to actually maintain my curls for a full 7 days. They are touchable and soft and still defined, miracle product, got to go buy the full size now.
It’s soft indeed and smells divine - I LOVE it!
Excellent product

