Discover science-based curl products that deliver results from the very first wash.
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Styling WaterStyling Water- Regular price
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£13.00 £34.00 - Regular price
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- Sale price
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£13.00 £34.00
4.53 / 5.0
(64) 64 total reviews
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All Weather Styling GelAll Weather Styling Gel- Regular price
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£13.00 £34.00 - Regular price
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£13.00 - Sale price
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£13.00 £34.00
4.44 / 5.0
(639) 639 total reviews
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Soft Leave-in CreamSoft Leave-in Cream- Regular price
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£13.00 £34.00 - Regular price
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£13.00 - Sale price
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£13.00 £34.00
4.58 / 5.0
(177) 177 total reviews
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Detangling ConditionerDetangling Conditioner- Regular price
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£13.00 £32.00 - Regular price
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£13.00 - Sale price
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£13.00 £32.00
4.53 / 5.0
(88) 88 total reviews
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Formulated to really work on all curl types
We're not just saying that to tick a diversity box. We test everything with experts of all textures and curl patterns.


No Marketing BS
Our formulas only contain functional and active ingredients that are scientifically proven to provide results.
SHOP ACCESSORIES
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Curl Defining BrushCurl Defining Brush- Regular price
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£21.00 - Regular price
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- Sale price
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£21.00
5.0 / 5.0
(5) 5 total reviews
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Detangling BrushDetangling Brush- Regular price
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£30.00 - Regular price
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£0.00 - Sale price
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£30.00
4.42 / 5.0
(12) 12 total reviews
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XL Silk ScrunchieXL Silk Scrunchie- Regular price
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£19.00 - Regular price
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£19.00 - Sale price
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£19.00
5.0 / 5.0
(1) 1 total reviews
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first time wearing your hair curly?
We're here to help!
Our Curly Hair Bootcamp is a series of super simple videos that will transform your hair in just one wash.




Yes, it works on men too
We've picked a fresh, gender-neutral fragrance that has received amazing feedback from all genders.




packaging
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WASTE-REDUCTION
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Made by curls, for curls
We're a team of curly-haired people who know what it means to grow up hating your natural texture because you have no idea what to do with it.
Your hair could look like this 👇




Let customers speak for us
from 1276 reviewsSecond week using it. I purposely tried to use a bit less this week and got the same results. It's amazing to have something not just last the whole week but I don't need to refresh it until the last half of the week. I put it up in a bun the last two days and can still fluff it out when going out at night. Crazy amazing! Well worth the wait but so happy the product and results!
I loved the all weather Gel so I had to try the styling water and it did not disappoint. It is amazing. My fine curly hair loves it. My curls last for days on end without having to refresh. Such an amazing product. I highly recommend!
This did a great job in detangling and softening my hair
This conditioner has great slip, which supports its title of “deranging” conditioner. It also does not overly condition my fine hair. Instant love!
Omg the styling water is my holy grail single styler for my fine wavy curly hair! Had two wash days with it and it holds so well all while being easy to break the cast and no stringy curls.
The volume I get with this is awesome too and lasts days!!
I already left a review about the styling water gel on Instagram. Just a quick recap. I used it as a single product during a nor Easter storm and it held up beautifully. I stretched my wash day to day six.
Tootilab styling water is a home run. I have enjoyed Tootilab products so i am not surprised that this would be just as good but it exceeded my expectations. My curls love this product and have gotten so many compliments on how my curls have been looking. This product is a keeper!!
I have thick, frizz prone, mid life changing hair. I also color my hair every 5 weeks. This styling water is, so far, the best gel that works in my hair. I have been trying different gels over 5 years. I do like the all weather gel, but the styling water is the best! The best!!!!!! After a workout, I just add a little water to my hair and it’s back in place! My curls last until the next wash day. The styling water is very light and doesn’t weigh the hair down. I am really happy! Thank You!!!
this may be my favorite gel of all time! it hasnt been too humid lately here in KY - BUT on the few days we have had rain this kept my hair curly and mostly frizz free! i love how it feels in my hair once the crunch is gone - like nothing - it refreshes very well. Love all the products!
Excellent cast. Easy to apply.
I am an adoring fan of TOOTILAB, love my results every time I use the products. So I was really just curious when I replenished my supply to include the new Styling Water.....I was flabbergasted when I used it for the first time! My curls were defined with virtually no frizz! And to refresh the next day, all I had to do was spritz with a little water. It reactivated my TOOTILAB products and they looked fresh and defined ALL OVER again!
I had high expectations going into my first trial of this product. It did not disappoint and actually exceeded my expectations. Usually my curls are not holding by day 3 or so. With this new styler it is holding strong still at day 4 each time. My hair is shiny, bouncy and not weighed down in any way. It is a wonderful one and done. It also pairs really well with the leave-in conditioner. I will continue to purchase again and again!
I really love that this gel doesn't feel heavy or producty on the hair but it still has a strong cast! Not only that, but it gives great definition that lasts for days with minimal definition!
Best watery strong hold gel ever!
I was so excited to try this product and it did not disappoint. I layered it over a curl cream with protein in it, and I could not believe how shiny my results were. I have a mix of looser curls and ringlets and with this product I have zero frizz for about 4 days. I use a satin pillowcase but not a bonnet for sleeping. I can tell if I went the extra step and used a bonnet, it would last even longer. The product is super lightweight with amazing hold and allows my curls to start at the root which is something I’ve struggled with before. Also love the fragrance free option. I will definitely be ordering this again.

