Discover science-based curl products that deliver results from the very first wash.
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All Weather Styling GelAll Weather Styling Gel- Regular price
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£13.00 £34.00 - Regular price
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£13.00 - Sale price
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£13.00 £34.00
4.44 / 5.0
(634) 634 total reviews
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Detangling ConditionerDetangling Conditioner- Regular price
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£13.00 £32.00 - Regular price
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£13.00 - Sale price
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£13.00 £32.00
4.52 / 5.0
(79) 79 total reviews
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Gentle ShampooGentle Shampoo- Regular price
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£13.00 £32.00 - Regular price
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£13.00 - Sale price
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£13.00 £32.00
4.62 / 5.0
(82) 82 total reviews
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Soft Leave-in CreamSoft Leave-in Cream- Regular price
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£13.00 £34.00 - Regular price
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£13.00 - Sale price
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£13.00 £34.00
4.56 / 5.0
(168) 168 total reviews
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Formulated to really work on all curl types
We're not just saying that to tick a diversity box. We test everything with experts of all textures and curl patterns.


No Marketing BS
Our formulas only contain functional and active ingredients that are scientifically proven to provide results.
SHOP ACCESSORIES
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Curl Defining BrushCurl Defining Brush- Regular price
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£21.00 - Regular price
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- Sale price
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£21.00
5.0 / 5.0
(5) 5 total reviews
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Detangling BrushDetangling Brush- Regular price
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£30.00 - Regular price
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£0.00 - Sale price
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£30.00
4.73 / 5.0
(11) 11 total reviews
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XL Silk ScrunchieXL Silk Scrunchie- Regular price
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£19.00 - Regular price
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£19.00 - Sale price
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£19.00
5.0 / 5.0
(1) 1 total reviews
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first time wearing your hair curly?
We're here to help!
Our Curly Hair Bootcamp is a series of super simple videos that will transform your hair in just one wash.




Yes, it works on men too
We've picked a fresh, gender-neutral fragrance that has received amazing feedback from all genders.




packaging
Sustainability
WASTE-REDUCTION
Sustainability
formulas
Sustainability
operations
Sustainability






Made by curls, for curls
We're a team of curly-haired people who know what it means to grow up hating your natural texture because you have no idea what to do with it.
Your hair could look like this 👇




Let customers speak for us
from 1180 reviewsBack in lockdown in 2020, I started wearing my hair curly for the very first time. Since I was stuck at home, no one could laugh at the bird’s nest taking over my head! Very slowly.....after years and years of relentless straighteners....the curls started to appear. It was an arduous task, to say the least.
My curl pattern is completely wild and odd (very tight, almost afro-textured at the nape of my neck, but long and loose at the crown). Styling was always an absolute task, and getting it to sit in a nice, cohesive shape felt almost impossible.
Since then, I’ve worn it curly on and off, but I’d ultimately revert back to the blow-dry and straighteners. I just never felt like my curls suited me....they were always bushy, crispy, or stringy, and no two days ever looked the same. I’d wake up to that bird’s nest all over again, spend an absolute eon styling it to look just "OK," and by the end of the day? A big old mess of frizz. More often than not, it just ended up scraped back in a bun.
I have invested... and I mean INVESTED HEAVILY... in products. All of them from high street brands to high-end luxury. Some worked better than others, but none were enough for me to actually like my hair.
Then came this...
I ummed and aahed for so long. Did I really want to buy another "wonder" product? In the end, the online before-and-after photos and glowing reviews finally swayed me.
Well... let me tell you: I’ve been using it for a few weeks now and WOW, just wow.
The definition! The ease of styling with just the right amount of "slip"! The total lack of frizz....even after a full day out in the wind, and even when waking up on day three! It brings all my different curl patterns together effortlessly into a shape I actually love. My hair has been nowhere near a bun since I started using it, and I have zero intention of reaching for the straighteners.
My hair finally feels like it belongs to me. These are MY curls, and deep down I always knew they were there... Toolab just helped me finally discover them. Thank you!
I began my curly hair journey three years ago, and like so many others, I've been struggling to find products that work for my shortish, thick, wavy hair. Too soft, too crunchy, too stinky, too drying, too thick, too thin . . . . I've had my high hopes in products dashed countless times. I began following Gaia on IG, admiring her no-nonsense, down to earth approach, and found help with the basics, but was reluctant to spring the (slightly larger) bucks on her hair gel. WHELP! Once again, Gaia did not steer me wrong! Great definition day after day, fresh smell, soft, healthy, bouncy hair. LOVING this gel and eager to try the brand-new Tootilab Styling Water for a bit stronger hold on my soft waves. Most definitely a believer here in Pennsylvania, USA!! Thank you, Gaia, I'm forever in your debt!
Great as per usual!
Great as per usual
My fingers have been my only brush for years. I thought I’d try this brush and love it. I only use it on wet hair, otherwise I’m a frizz ball!
Really wonderful products for my 2C hair. They leave my hair defined without being heavy, and keep the frizz away.
Super light on my fine hair and only three products is a winner! I get 4/5 days from a wash day and my hair feels and looks fab!
I am a convert to this. It’s changed my hair to a
More defined curl and easy to ‘activate’ in day 2 with water. I love it. Best product I have discovered so far!
This is a game changer. I love that I get soft hold, that it holds up in the rain, and doesnt require blow-drying to work!
My hair feels lovely and soft and easy to comb through! I like how it doesn’t sit heavy on my hair.
This has become my go to Gel. It has coped very will with the mad humidity we have had in the UK this summer, and on holiday in Italy. After a bit of trial and error initially I have discovered I needed to use a bit more than a dime sized amount and on soaking hair, first problem was having no clue how big a dime is! Perhaps use a UK coin size as an example?
Its easy to refresh and currently on day 5 curls, so very happy
Great products for my textured hair
I left a review after I’d initially used the gel styling product giving it only 3 stars, as I felt my curls were not supported enough after the first day, they just kind of ‘dropped’. I thought this product would end up going the way of sooo many other curly products over the years, left untouched on a shelf.
BUT - although I think my curls could do with a bit more hold, this is the only product I’ve used that keeps frizz at bay over a number of days between washes. It keeps my hair feeling soft and because there is less frizz, it just looks better. Also very impressed by only having to dampen it down in between washes if necessary and the crunch comes back a bit (ready for de-crunching once it’s dry!).
I think I might be a convert!
I’ll see how it copes once the torrential rain starts this Autumn 🤞
The gel and the leave-in are great. I would like the gel to block the humidity a bit more on rainy days.
This product is wonderful. My curls were perfect in my Caribbean vacation.

